$1M SaaS Positioning Course

The Training Program for SaaS Founders and Marketers.

$1M SaaS Positioning is a self-paced course, designed to help you find your uniqueness and create irresistible positioning that will boost your growth and generate more sales.

What Topics Does the Guide Cover?

Module 1: Target Audience

You will know who is your Ideal Client Profile and how to find them

• Identifying your dream customer
  
• The Ideal Client Profile template
• Where to find your dream clients

Module 2: Market and Competitors

Then we move onto marketing research and knowing better pros and cons of your competitors

• Competitor analysis framework
• 7-Step algorithm to identify weaknesses of your competitors
• Know 6 different tools for competitor analysis

Module 3: Points of difference

Once your marketing research is done, we need to find your uniquenesses that important for your dream clients

• 8 points of differences (PoDs)
• Examples for SaaS companies
• How to choose and prioritize PoDs

Module 4: Creating Positioning

Whoop - your positioning is almost there. Now we need to gather all data and create a strong positioning

• Positioning Canvas
• The template for creating SaaS positioning
• Examples of SaaS positionings

Module 5: Validation and Messaging

Lastly, your positioning will need validation from your dream customers and developing messaging

• How to validate the positioning
• 3 key questions for validation
• 5 must-have positioning messaging for your team